Another recent online power grab involves Facebook’s changes in privacy SEO. Most of the information gathered in social networking is used to improve the relevancy of advertising presented to you (be it behavioral or retargeting).
Yet Facebook’s recent changes in layout and linking unveil an even more ambitious plan. They want to become a hub for all brands, products, and artists on the web.
It’s true that you can hide all of your fan pages in green that fit into Facebook’s pigeon holes of activities, interests, movies, books, or music. There’s a good chance that most listings here will have their own fan pages, except for books which should list authors instead.
(Mark’s profile information that is publicly available; the interests in green can be hidden but the section in yellow must be visible to everyone, even outside of Facebook, if your settings allow visibility in search engines)
However, when you log in, you can discover some interesting user experience decisions that determine the data displayed above.
