I just celebrated my first anniversary at my third agency in NYC, Converseon. They have given me the entrepreneurial freedom to build a profitable division with a growing client SEO roster including 3 in the Fortune 100 in only one year. That has led me to wonder how one exactly goes about recognizing a good fit. One unlikely question I would ask in the future is which corporate team sports, if any, the agency plays.
I didn’t know people had fantasy football trophies. Cropped from a photo by Beth and Christian Bell.
Most coworkers who were into sports at my first company in NYC were primarily football fans. The most organized league we had was fantasy football where we competed online against each other. Occasionally we would assemble an informal outing to the park and throw the pigskin around. But again, we only played against our colleagues. So too was the mood around the office. Football is an amazing game of strategy but very insular. Similarly, we built some amazing technology ahead of its time but did not connect much with the greater community at large.
