The profits and perils of personalization over popularity
One of my good friends was browsing through the bestseller list for an audiobook to buy yesterday when she found an author totally against her philosophy ranking at #9. That led her to discount the entire list as “garbage” and untrustworthy.
Are bestseller lists and platinum records obsolete in the Internet age? Does anyone care what is popular now that we have access to the long tail and customization?
