Welcome attendees of the SheBlogs Conference! I’m about to go onstage to discuss SEO and blogging. It is a tough act to follow the excellent keynote speech by Guy Kawasaki about Enchantment. His new book was given away to everyone here at SheCon courtesy of Citrix and looks like a great read.

His point about being trustworthy is very salient. Perhaps it goes without saying, but you should not believe everything you read on the Internet. That goes for everything you hear at conferences too. Before going to see someone’s panel, you should search for them online. That’s why I wanted to reward the curious with a sneak peak about my topic. I’m going to talk about my experience applying enterprise SEO skills to my food blog.

Hopefully you found the right Adam Edwards. It is difficult because I have a much more common name than Guy. Plus I have not invested as much into personal SEO as perhaps I should, since I am always busy doing that for my clients. However, I encourage you to read my profile on LinkedIn and decide if the session is worth your time. Finally, if you read this far, you might also be interested to learn more about the full service social media agency where I work or the immigrant integration non-profit venture that I advise as part of its board of directors.

Please drop me a line if you read this!

I haven’t blogged here about technology and marketing much lately. Mostly because I have been too busy consulting on it at my new agency, Converseon, and wrote two articles elsewhere about trend curation and local search results. I’m also preparing for the panel I’ll be participating on regarding SEO and social media at the SheBlogs Conference next week. Too bad that even at a women’s conference, men end up speaking on SEO. I swear, search is cool!

I should also note that my company was recently listed among three leaders in the Forrester Wave for listening platforms. Last month, one of the other three leaders was acquired by SalesForce for over $300 million. That puts us in good company, and I’m proud to bring my decade of search experience toward the cause.

Converseon is working on some giant leaps forward in online marketing and social media research. Yet one of the things that bugs me about our consumer culture is that people focus too heavily on what is coming tomorrow. My good friend, futurist Garry Golden, summarized this to me recently by giving this short-sighted philosophy a name — incrementalism. Incrementalists are the people who last century would have preferred to breed a faster horse rather than embrace disruptive technologies like the train, car, or airplane. That kind of thinking leaves you susceptible to black swans and holds society back. It certainly doesn’t lead to revolutions in thought or action.

We discussed the topic after attending a Carnegie Hall talk with Walt Mossberg of the Wall Street Journal and Sir Howard Stringer, Chairman and CEO of Sony. One of Mossberg’s early comments was that Sony Ericsson simply makes too many models of phones. Stringer acknowledged the fact but did not seem to indicate any change was on the horizon. If not, that spells a slow death for the joint venture with their Swedish counterparts. Perhaps it is unfair to pit their Q1 sales against Apple since Sony was hit especially hard by the earthquake in Japan. However, it is ridiculous that they currently offer 54 different types in America alone, where they are not even close to being a dominant player. They could easily make the world’s best phone again if only they stopped their incremental efforts and started concentrating more of their brainpower and budgets into creating a revolutionary new device. Imagine if they made 54 kinds of video game systems. Think PlayStation would be as popular?

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Today’s discovery by TechCrunch that HP filed for a trademark on Palmpad confirms what many have guessed would happen. The acquisition of Palm will likely make its way into larger devices.

Palm’s webOS is the best mobile operating system and should translate better to a tablet than Apple iOS. However, I hope that HP does not make the same mistake that Palm did when it was independent — namely, chase Apple — because it still cannot compete with their head start, rabid fan base, or number of applications. At best, a simple webOS tablet could perhaps gain a #3 or #4 position behind the iPad but ahead of some eBook readers.

HP must redefine expectations to be in a position of strength. It can capitalize on the many false starts of its Microsoft Windows brethren and Google Android cousins.

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Apparently the iPhone 4 has antenna issues that prevent normal human beings from holding it naturally. Kind of reminds me of an old Nokia problem, sidetalking on the N-Gage…

I might have actually considered getting one of those back in the day if they made a screen with a horizontal aspect ratio instead.

Most games just haven’t designed to run vertically unless it’s Tetris. Of course I’m still hoping Ben Heck will make a handheld Vectrex one day.

Sorry for the silly post. I just can’t believe no one has written a post comparing the two yet!